Pizza Hut launches new P’Zone pizza sandwich

By Kabeer Yousuf
MUSCAT — Innovation at the Pizza Hut Oman is an ongoing credo. Proving that over and again, it has come out with a very novel concept that will revolutionise the traditional family pizza and will fit to the needs of busy teens and young adults. The new P’Zone pizza sandwich is designed to be eaten ‘on the go’ by busy individuals who are on the move looking for a suitable option to a sit down meal in a restaurant. Although the P’Zone will not replace the traditional wheel shaped family pizza, it will enable Pizza Hut to expand its offering to attract a new market of highly active individuals seeking convenient, satisfying and delicious meal solutions.

Speaking on the sidelines of the launch of P’Zone, Vivek Pande, CEO, Khimji Ramdas Lifestyle Group said, "We decided to launch this new product based on consumer insights which showed a shift in consumer trends and eating patterns, especially among the younger population. Our P’Zone range will offer an affordable, filling and delicious meal which can be enjoyed anywhere, anytime, whether in a mall, in a car or even at the beach". Anil Khimji, Director, Khimji Ramdas said, “This trend is particularly true of Muscat, where traffic, longer working hours and a large number of young adults produces a high demand for meals on the go.”

The P’Zone is available now at all Pizza Hut stores in five lip smacking toppings including supreme, meaty, chicken, vegetarian and margherita. The P’Zone is very aggressively priced at less than RO 2.