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Wave tops ceramics industry
brands
By A Staff Reporter
MUSCAT — The Wave brand of
Oman Ceramics Co SAOG has been recognised as the most well known brand in
the Sultanate's ceramics sector following a recent nationwide survey of the
country's greatest brands by the Oman Daily Observer. Vish Natrajan, Chief
Executive Officer, Oman Ceramics Co SAOG, says, “We are honoured to be
ranked as the No 1 brand in the ceramics category. It is a big achievement
to win recognition as one of the Sultanate’s best brand names. Our brand
‘Wave’ plays an important part in helping to shape the vibrant and diverse
ceramics sector that distinguishes Oman among the region’s leading ceramics
manufacturers.
We are indeed very pleased with the results of the Oman Observer brand
survey”. The brand survey, which polled 1,000 respondents, showed that in
the ceramics sector, Wave won the No1 slot, taking an unassailable lead
ahead of its nearest competition with 3,935 points compared to 3,409 for the
runner-up. The brand survey results, analysed fully in Oman Observer’s
recently published 416-page book: Oman’s 130 Greatest Brands, show that Wave
not only outscored all its competitors in the ceramics category but also
ranked at No 20 in the overall listing of 130 greatest brands in Oman.
Natrajan said, “We are indeed very happy to be rated No 20 in the overall
listing of brands. Quality and customer focus have been the pillars on which
we have built our marketing strategy. This rating tells us that we have been
on the right track so far. We would now like to build further on that
success and provide even better customer service to increase our market
share in our current markets”. Oman Ceramics is an ISO: 9000 certified
company and “we have now been certified as per the latest version of ISO:
9000/2008 in our last audit. Recently we have been able to achieve KIWA
marking for our products which is another feather in our cap.
KIWA is one of the world’s highly reputed independent product certification
agency based in the Netherlands. Getting this certification in a short time
is no mean achievement, said Natrajan. “Our products have also been recently
tested and certified by CERAM, a leading independent testing agency for
ceramic products. We also export large quantities of our products to various
leading home product distributors in the UK. We have won some prestigious
orders in Oman for the Asian Beach Games Village and have also won large
value orders in Bahrain for their ministry projects.
These orders have been won under very stiff competition and are a feather in
the cap of our sales team. We have also recently launched Shataffs and Angle
Valves to complement our product range. These have been well received in the
market,” Natrajan added. As for the future plans, Natrajan said, “We would
first focus on increasing sales volumes in our current markets and then look
for select export markets. India and South Africa are being currently
explored and we have had some initial success in these markets. We will now
build further on this initial success”. |
